How to Advertise Your way to Success
I have read about all kinds of ways to advertise. And
they all are promising. But, the truth is, There is
only one way to advertise Successfully… So, what
are the best ways to advertise?
Remember the one who advertises the most, makes the
most money.
Think of advertising like going fishing:
1. You need good equipment (website, products to
sell)
2. The best bait (ads, sales letter, advertising)
3. Know where the fish are biting (target the right
prospects, every where)
4. Patience (relax and wait for a bite. Then reel
them in)
The ABC of successful advertising:
A. Advertise
B. Business
C. Continuously
Advertising is the very heart beat of your
business. No matter what business youe in,
doctor, lawyer, babysitter, painter, internet
entrepreneur, etc. Why are some businesses so
successful? Is it their products? Maybe, but I
don think so. The main reason is not their
products, it their advertising.
I here to tell you. Advertising is the key to
your success. Stop or slow down on your
advertising and your business will soon die. I
guarantee!
You have to be dedicated to advertising 90% of
the time and the other 10% should be used to find
other products to sell, or creating better ads or
sales letters.
Have you ever stop to think about all the
advertising around you every single day?
Pick up anything around you right now, and you will
see the brand name or logo of the company on it..
Any thing from remote controls, magazines, toys,
ink pens, pencils, clocks, etc. Hey, what about your
vehicle you drive, see the advertisement, Chevrolet,
Ford, Toyota, etc. Tires have Goodyear, Firestone,
and so on. Coffee, tea, bread, milk, bottled water,
etc.
What about driving down the highway? Billboards,
store fronts, semi trucks (company names on side
of them.) Ups, FedEx, Cex, Pam, J. B. Hunt, etc..
What about tv, radio, the internet… Lets face it
advertising is powerful and the way to your success.
Now, I going to knock you for a loop.. Did any of
these advertisements have a single prospect in mind?
No, they flashed their message before everyone..Why,
because like fishing you just don know which fish
are hungry and which ones will bite at any given
moment… So you always have to be prepared for a
bite from the strangest places…
Which leads us to the reason I wrote this article.
What are the best places to advertise? Everywhere
online, offline. Make up some flyers, index cards,
business cards. And place them at laundry matts,
bulletin boards at the super market. Stuff your
business card in magazines while you wait at the
doctors office, dentist office. Be creative.
Should you use free or paid advertising? Use both
at all times. When you can afford to pay for any
more ad postings, start placing free ads.
Hey, did you ever think about exit signs along the
highway. Those signs are a sort of advertising.
They are advertising the most popular exit. Which
one is the most popular exit you ask? It the one
you are looking for to get off the highway.
Now, I know this may sound off the wall, but I
don think so. Even nature itself advertises. Yes,
it true. Say you are driving down a road and see
a beautiful sunset.. And you say I would like to
have a picture of a sunset hanging on my wall and
you go and buy one and hang it on your wall…
What about pets nature gave us. Say you see a
certain breed of cat, and you say I want a cat just
like that one. What about dogs, You see a collie and
you say man I would love to have a collie.. What
about trees, You see a beautiful pecan tree and you
go and buy one and have it planted in your back
yard.. See what I trying to say here, advertising
is every where.. You can escape it.. If you tried
you would only run into another one. So, you also
should be always advertising every where you can.
Hey, check your cell phone. What brand is it? You
might be that companies sales person and not even
know it. How? By word of mouth. Say someone says to
you, Wow, I really like the look of your phone, it
looks cool. What kind is it, and you tell them. And
now that person goes out and buys a phone just like
yours. See what happened. You advertised that
companies brand of phone by word of mouth.. And that
company just got free advertising…
See how important advertising is. It like a river
flowing free.. Until someone builds a dam and stops
its flow.. How can we stop our cash flowing in, from
our business? By stop advertising (we just built a
dam.) And our river will dry up…(cash flow.) I can
say from experience. If you follow this advise I
offering you here, you will in time become successful.
Just wait and see. Don be a quieter, be a doer..
Stay focused and advertise everywhere…
Now here is another example: Say you are going on a
trip to see someone Or vacation. Make sure you take
some flyers, index cards, and business cards along
with you..
Leave them in all kinds of places. Leave one on the
table at a restaurant with the tip… How about
placing business cards in the envelopes when you
pay your bills.
Don just place 100 ads and say your done. You are
never done placing ads. This is the life line of
your business, your success depends upon it.
My moto is: The one who advertises the most, makes
the most money.
When I can sleep. I get up and start placing ads.
I look at it this way. If I get up only to watch TV,
I spending money. But if I start placing ads I
making money. I guess you can tell I so focused
on advertising, I even carry a small recorder with
me at all times. This way if I think of a new title
for a sales letter or ad. I just record it and come
back to it later and write the ad. This works great
for those with busy schedules. You have to be an
aggressive advertiser to become successful at your
business.
Tip : Start searching the web for new places to advertise. New ones pop up every day.
